Dear Team FJ,

We are delighted to soon be welcoming you to Boston — the home of FootJoy. This will be the first time the EMEA team has been to the US in nearly 20 years, and we intend to ensure you are not only inspired by what you see, but enriched by what you learn. The entire EMEA Brand team, together with our Global colleagues in Fairhaven, are genuinely excited to share the 2027 product stories with you, while also giving you a deeper understanding of how we work and the people behind the magic. For many of us, this will be a first time experience. It represents a significant investment in your development and knowledge, so please arrive ready to engage fully and participate in every session.

As you’ll notice, the agenda is full, so please pay close attention to timings and ensure you are in the right place at the right time. While the week will focus heavily on 2027, we will also take the opportunity to align on strategies that will help every EMEA region deliver a strong 2026. As a region, we have started the year well — after four months, we are +$1.8m (+3%) ahead of plan, which is a fantastic start. Now that we’re in the green, it’s our collective responsibility to keep it that way.

This webpage contains all the information you’ll need, including:

• • Location addresses for the entire week
• • Weather (worth keeping an eye on!)
• • Dress code
• • Agenda
• • Groups (including breakouts and golf)

All that’s left to say is safe travels — we look forward to welcoming you to Boston.

Best wishes,

Russ	Ed	Sonny
FJ Brand Director – UK	FJ Brand Director – Mainland	FJ Sales and Marketing Director, Nordic